As international expert, J. Grysole was in charge of the development of the marketing strategy for argan oil and its derivatives in the Moroccan market and in selected international markets. This strategy included the tourism aspect by organizing the network of approximately 40 newly created co-operatives of women to set up tours of their facilities as well as of onsite boutiques to promote the argan oil and increase their income. Today, several argan circuits are sold to tourist in Agadir and the region. This local network is also promoted through four export consortia. These export consortia were created to facilitate the international trade of argan oil and allow these co-operatives to compete with the private sector.
Today, these export consortia represent over 50 cooperatives employing 2500 women. In 2010, they obtained the certification of Protected Geographical Indication.